Europe has arguably lead the world in terms of "Supporting" larger bust sizes, but the US is starting to take note. While Victoria's Secret is still pretty much limited to smaller than DD and 40 band sizes, even moderately priced department stores are carrying sizes for the full figured gal. They are launching new brands, and offering fitting services. So your choices are increasing.
First, let's qualify the market here. Looking at the media message, you may find it hard to believe that one recent survey showed more than 50% of women are size D and above. Even worse, estimates are up to 85% of women are wearing a bra that is not the right size for them. Sometimes this is because women are fitted for proper size and support, but when their body changes they just keep buying the same old thing. Sometimes it is because women have just plain been fitted wrong. But a growing number are improperly fitted because they insist on "Vanity" sizing.
Vanity sizing is when the number becomes more important than the fit. Sure, it is difficult to admit you have grown from a 36 band to a 40. Or you may not want to admit you are an DD cup, or a DDD cup. So you buy something that 'kind of' fits but is in an acceptable sounding size. Well, resolve to forget the number and just wear what is right.
Now, we started talking about the bigger bust. But what does that mean? Did you immediately think of Dolly Parton, or some similarly endowed example? If 50% of women are considered large busted, what does that really look like. For example, can you estimate what size this model is?
This is an honest 32DD customer. See, not mis-shapen or freakish. But many women this same size are wearing 34D or 36C bras. Not only is this uncomfortable, but it actually is bad for you. Lack of support can lead to back pain, breast pain, shoulder pain, improper posture and can even cause abnormal functioning of the lymph nodes.
So, give up your hang ups. A big bust does not mean a small brain. You wouldn't wear a hat that was too big, or gloves that were too tight, would you? Cut out the tags if you must. If you must, lie to your friends about your measurements. But don't lie to yourself!!! Measure yourself or get fitted, and buy the right size. Then do it again in 6 months, and again, and again. It is not unusual to go up or down in size if you gain or lose weight, go through pregnancy or menopause, or even just change your workout routine at the gym.
