Wonderbra teams with Burlesque artiste Dita von Teese

This released on Aug 18th in the London Telegraph:

Von Teese said the Wonderbra range was inspired by the glamour of the 1940s and 50s.

"I love it when you can go about your daily business with the knowledge that you have a little secret of your own on underneath," she said.

"Lingerie shouldn't be something you just put on for your lover; you should do it for you.

"It's not about seducing men, it's about embracing womanhood." Tne bra-bottom combo features a magnetic clip, "making daring stripteases a cinch", according to Wonderbra.

Von Teese, an American, is the latest in a long line of international beauties including Eva Herzigova and Adriana Karembeu to have modelled for the iconic push-up bra brand. "I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people's everyday lives," she said when she won the Wonderbra contract. Von Teese is renowned for her "traditional feather fan dance" as well as her "boudoir/bathtub show", according to her website.

In 2005, she performed naked except for $5 million worth of diamonds for a benefit show at the New York Academy of Art.

She has also published a book, Burlesque/Fetish and The Art of the Teese, and is credited with being the main force behind "New Burlesque", the recent revival of burlesque dancing.

Her limited edition lingerie collection goes on sale on September 23. (ed. This is the date for European release, no date yet for US)

New ad shows thousands in their Wonderbra

Click on picture to see Full Sized Image

In order to put Wonderbra back in the minds of millions of women, this year has seen two advertising campaigns to rival their “Hello Boys” poster ad from 1994. Earlier this year, Wonderbra Britain launched a catchy video in which they call the female breasts watermelons, jugs, puppies, coconuts, cupcakes, knockers, pillows, horns, eggs and other boob related names.

The ad was actually the lead-in campaign and casting call for models for the new mosaic poster unveiled this week with approximately three thousand women in bras. Wonderbra was looking for down to earth ladies and the idea behind the campaign was specifically that companies needed to be closer to their customers by involving them directly.

A few celebrities, Jessica Hinds, Debra Stephensen and Carol McGiffin are also seen in the poster that has been created in order to help launch and bring awareness to Wonderbra’s larger size cups in D to G (DDDD in US measure).

In addition to the actual photo shoot, that proved to be the biggest underwear photo session in Britain, women were encouraged to send in their photos if they were not able to attend. And Wonderbra is very frank about this recent endeavour boldly stating “we were looking for as many girls as we could to create the biggest collection of boobs ever seen”.

For those living in Central London, you will be lucky enough to see the real billboard. For those of us in other areas, we can view the online version of “The BIG REVEAL”. What a fun and inspiring project! More companies need to connect with their customers and take negative comments and turn them into positive, entertaining selling points.